It is noteworthy to mention that Bank employees especially in Nepal, (besides the core liability team), do not realize and accept that it is everyone’s business to pull in money to the organization for further business opportunities. A shift in job rotation from any department to liability is often considered trivial and reluctance in attitude can be witnessed more often than compared to change in job duties in other functions. This culture in our banking industry is prominent and requires a revolution in the way deposit marketing is viewed. It is time to alert everyone to wake up and consider soliciting deposit as one’s prime responsibility.
Educating on deposit marketing in today’s context is even more wanted than ever before. Cut throat competition amongst countless financial institution with the prevalent attitude of employees is a big challenge. Training on deposit marketing therefore should not only be confined to a small group of people, rather a compulsory learning for all, only then paradigm shift is possible and can be established amongst the employees.